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Lessons Learned: Craig Chaquico
Craig Chaquico has been in music since his teens, notably with Jefferson Starship. He has played guitar on all of its albums, a distinction no other member can claim. He can also tout the band’s hits “Jane” and “Find Your Way Back” as his own. When bands like that break up, many musicians find other…
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Lessons Learned: Steve Martin
Here’s three quick lessons. First, know who’s in the room when you’re shooting your mouth off. I was at a Beacon Theatre show about a dozen years ago. I was talking to the promoter in the dressing room and said, “You know, you’re one lucky guy to get this Beacon show. Another promoter developed the…
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Lessons Learned: Susan Rosenbluth
Lessons I Have Learned: Learn how to persuade. Most of what concert promoters do is sales. We tell the agent and manager, “Choose me over the other promoter” to get the show. We tell the potential customer, “Choose this artist’s concert to go see instead of a movie.” When you use knowledge – about the…